company

We are leaders in the manufacture and sale of the shopping trolleys

We have been manufacturing shopping trolleys for more than 50 years, and alongside them, bags, ladders and ironing boards complete a multi-market portfolio united by a common purpose: to make people’s lives easier.

From our main manufacturing plant, with more than 21,000 m2 and located in Pedreguer (Alicante), the company continues to reinvent itself while striving to remain at the forefront in optimising resources, materials, designs, technology, safety…

This innovative nature is also present in our business philosophy which, from our outset, has led us to foster the work-life balance of our employees, thus increasing their happiness.

Just like our shopping trolleys, Rolser is always on the move and is constantly advancing in its search of an easier, healthier and more sustainable world.

From our main manufacturing plant, with more than 21,000 m2 and located in Pedreguer (Alicante), the company continues to reinvent itself while striving to remain at the forefront in optimising resources, materials, designs, technology, safety…

This innovative nature is also present in our business philosophy which, from our outset, has led us to foster the work-life balance of our employees, thus increasing their happiness.

Just like our shopping trolleys, Rolser is always on the move and is constantly advancing in its search of an easier, healthier and more sustainable world.

Since its beginnings, Rolser has been a benchmark for other manufacturers, and it revolutionised the market with the Plegamatic (1975) model.

Stylish tote bag that was easily transformed into a useful shopping trolley.

Since its beginnings, Rolser has been a benchmark for other manufacturers, and it revolutionised the market with the Plegamatic (1975) model.

Stylish tote bag that was easily transformed into a useful shopping trolley.

There is no other factory in Europe with our degree of specialisation, which manufactures its own customised machinery and with such a high level of investment for so few products. All this allows us to achieve the highest standards of quality and safety, with an exceedingly high ability to adapt to any need that the market or a specific customer may require.

At Rolser we export much more than just shopping trolleys and ironing boards. We export quality, innovation, sustainability and fashion.